Journey to Bombay
A young dreamer navigates ambition, grit, and unexpected encounters in the city of dreams.
AI-Native Micro-Drama Studio
An AI-native studio that produces micro-dramas — vertical, phone-first, cliffhanger-driven short films, created entirely with generative AI.
Work
A single ad can hint at a journey but cannot demonstrate it credibly. A micro-drama series uniquely enables distraction-free mobile viewing environments where branded content commands 30–50% higher CPM rates than standard influencer sponsorships because the narrative removes the psychological wall between content and commerce.
There are two options for distribution. The Brand can choose whichever creates maximum impact.
Holds craft standards, brand relationships, and the proprietary AI production pipeline.
Regional AI-video creator spokes across India, trained and equipped to produce at scale.
A central studio holds the craft standards, the brand relationships, and the AI production pipeline. Around it, regional AI-video spokes across India are trained and equipped to produce micro-dramas to a single national standard.
That is creative independence: AI matters not because it is faster or cheaper, but because for the first time the only limit on a brand's story is the imagination behind it.
The storyteller can make any story, at any scale, in any language, the moment inspiration strikes.
Create multiple episodes, looks and locations without multiplying the budget.
Produce multiple hooks, thumbnails and story directions, then scale only what performs — creative decisions backed by data.
Right from day one, we are building an AI-native ecosystem that turns India's storytellers into working, credited, IP-owning filmmakers. Through a national network of AI-fluent storytellers, we train, credit and pay creators through national brand work, and help them originate and own their own stories.
Founder
Rajesh brings three decades in advertising and brand production to Lila. He sets the studio’s direction and holds the creative bar for every frame that leaves the building.
Co-Founder & Growth Hacker
Co-founder of AiVANTA Labs, Rupak leads growth, ecosystem strategy and the operating processes that let Lila’s distributed studio move at one speed.
Creative Director, Production & Network
Siddharth directs Lila’s films, supervises scripts and coordinates the regional spokes, bringing every story in the network to one standard.
Communications Lead
Somya is responsible for Lila’s voice across LinkedIn and social, while contributing to content strategy, scriptwriting and the wider creative process.