Branded Micro-Dramas
Short vertical story series that put a brand inside something people actually want to watch.
AI-Native Micro-Drama Studio
Drama,
Generated.
An AI-native studio that produces micro-dramas — vertical, phone-first, cliffhanger-driven short films, created entirely with generative AI.
100%
AI-Generated
9:16
Phone-Native
Pan-India
Creator Spokes
In our first phase we make
branded micro-dramas.
Brand Social Engine
Strategized distribution and analytics engineered to slot seamlessly into your brand’s own social channels.
View to Funnel Integration
3rd-party OVP integration that turns micro-dramas from a view into a direct funnel — outreach and transaction on one screen.
Lila runs on a hub-and-spoke production network.
Central Studio
The Hub
Holds craft standards, brand relationships, and the proprietary AI production pipeline.
National Standard
AI Pipeline
Regional Creators
Pan-India Spokes
Regional AI-video creator spokes across India, trained and equipped to produce at scale.
A central studio holds the craft standards, the brand relationships, and the AI production pipeline. Around it, regional AI-video spokes across India are trained and equipped to produce micro-dramas to a single national standard.
We exist to set the
storyteller free.
That is creative independence: AI matters not because it is faster or cheaper, but because for the first time the only limit on a brand's story is the imagination behind it.
Traditional Production
Magic Through Commitment
Traditional production earns its magic through commitment. Plans locked, crews assembled, a hundred people moving toward one shared vision on one shared day. That discipline is what makes it great, and it will always have its place.
AI-Native Production
The Power of Flexibility
We work on the other side of that trade. With AI, there is flexibility. The storyteller can make any story, at any scale, in any language, the moment inspiration strikes.
AI removes the industrial apparatus of production; it does not remove the storyteller. It puts them at the centre.
But through the phases and right from day 1, we are building an AI-native eco-system that turns India's storytellers into working, credited, IP-owning filmmakers. An AI-native micro-drama studio built around its creators, not instead of them through a national network of AI-fluent storytellers whom we train, credit, pay through national brand work, and help to originate and own their own stories.
Work
Stories crafted for the
vertical screen.
2 Episodes
Branded Drama
Journey to Bombay
A young dreamer navigates ambition, grit, and unexpected encounters in the city of dreams.
Short Film
Emotional Drama
Raksha Bandhan
An intimate celebration of sibling bonds tested by distance, sacrifice, and modern crossroads.
Short Film
Romance & Suspense
Meera
Beneath the calm exterior of a modern romance lies a hidden revelation ready to unfold.
2 Episodes
Inspiring Drama
One Stitch at a Time
A courageous artisan defies generational norms to craft her own destiny and craft empire.
2 Episodes
Romantic Thriller
Do Dhadkanein
Two intertwined hearts trapped in a high-stakes web of deception and intense passion.
2 Episodes
Suspense Mystery
Missed Call
A single midnight phone call triggers a domino effect of secrets, suspicion, and survival.
Short Film
Social Drama
Char Deewari
Behind closed doors, a household confronts unspoken truths and the courage to break free.
Original Series
Rural Drama
The Powerful Tractor
An inspiring tale of grassroots ambition, agricultural heritage, and technological resilience.
VR
Founder
Vikramaditya Roy
Founder & Creative Director
Directs overarching creative vision, brand storytelling philosophy, and the central studio craft standards.
AS
AI Pipeline
Ananya Sharma
Head of AI Production & Pipeline
Architects the proprietary generative video pipelines, prompt architectures, and technical quality controls.
SM
Brands & Growth
Siddharth Mehta
Head of Brand Partnerships
Leads brand relationships, content-to-commerce OVP integrations, and multi-channel distribution strategy.
PN
Spokes Network
Pooja Nambiar
Lead Story Architect & Network Director
Equips and guides regional AI-video creator spokes across India to produce regional stories to a national standard.
Launch: 15 August 2026
Creative Independence
Not the borrowed weight of the freedom struggle, but its spirit carried into creation — the storyteller and the brand, finally free to imagine beyond the reach of a physical camera.
Studio Email
hello@lilastudios.in
Creator Admissions
creators@lilastudios.in
Headquarters
Mumbai, India · Pan-India Hub